Skip to content

Open Innovation Programme for Digital Media businesses in the West Midlands!

by Marina Ibrahim, bizz buzz on 02/11/2011

I have just been to their inaugural workshop in Coventry today and I can highly recommend the programme for businesses interested working together to spark new innovative ideas of working together.

(Please see website for further details:

Businesses in the West Midlands are being given the opportunity to boost profits and expand into the global market by working together to spark new innovative ideas with help from a new £1.9 million European funded project.

Over the next 3 years, 420 businesses from the region will have the opportunity to access an open innovation initiative which will help their business set up relationships and get involved in new innovative collaborations with large organisations. It is anticipated that this exciting new project, funded through the Regional European Development Fund, will provide major benefits and support SMEs expand their market areas and increase profits. Through collaboration, new business ideas will be formed, helping to boost the innovation levels of the region and the overall economy.

Led by The Institute of Applied Entrepreneurship at Coventry University, the project which is targeted at businesses working in the assistive technologies, niche vehicles and digital media industries, will provide a minimum of a 2 days support and consultancy that will help SMEs raise their innovation profiles and expand their horizons.

Dr Gideon Maas, Director of the Institute of Applied Entrepreneurship from Coventry University Enterprises and Project Leader for this project said: “Statistics show that regionally only 55% of West Midlands firms are considered ‘innovation active’, and with investment in R&D in the West Midlands also falling behind the UK average its time to make some changes.

“The new network will provide an easy and open route for businesses to work together and we will particularly be able to help facilitate new relationships and opportunities between large corporate organisations who would like to collaborate with SME partners. This is an important project that we are delighted to be able to lead for local businesses”.

The project is kicking off with 2 workshops across the region that will equip businesses with the collaboration tools & techniques, skills and innovative thinking that will allow them to accelerate and increase the effectiveness of their innovation process support them in forging new relationships with some global companies. The first workshop will held in Coventry on 1 November 2011 at Coventry University and the second workshop on 15 November 2011 at Staffordshire University.

To find out more about the new initiative, or to book onto one of the workshops, contact Louise Marjoram on 0797 498 4283 or e-mail her at